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Customer Needs Assessment: Is There a Market for Your Technology?
Thursday, April 17, 2008, 6:00 – 8:30 p.m.
Deloitte & Touche Tech-Venture Center
Bay Colony Corporate Center
1000 Winter Street, Suite 2000
Waltham, Mass.
Click here for directions
Many medtech entrepreneurs have had their hopes dashed by a lukewarm or nonexistent customer response. The unique challenges of convincing healthcare providers to adopt new standards of care and the intricacies of obtaining reimbursement for new technologies can hinder a medtech company's development, if not end it altogether. Demonstrating that your technology serves an unmet market need will help you hire top-quality employees, c onvince directors and scientific advisors to champion your cause, and make your company a desirable target for investment and/or acquisition.
So, how do you ensure that you aren't developing a "technology in search of a solution?" This workshop will provide entrepreneurs with key strategies for evaluating and understanding customer needs in the healthcare marketplace. Attendees will learn how to:
Admission to this program is $25. Click here to register online. Questions? Please call Laura Allen at MassMEDIC (617 414-1341).
Deloitte & Touche Tech-Venture Center
Bay Colony Corporate Center
1000 Winter Street, Suite 2000
Waltham, Mass.
Click here for directions
Many medtech entrepreneurs have had their hopes dashed by a lukewarm or nonexistent customer response. The unique challenges of convincing healthcare providers to adopt new standards of care and the intricacies of obtaining reimbursement for new technologies can hinder a medtech company's development, if not end it altogether. Demonstrating that your technology serves an unmet market need will help you hire top-quality employees, c onvince directors and scientific advisors to champion your cause, and make your company a desirable target for investment and/or acquisition.
So, how do you ensure that you aren't developing a "technology in search of a solution?" This workshop will provide entrepreneurs with key strategies for evaluating and understanding customer needs in the healthcare marketplace. Attendees will learn how to:
- Identify and measure a sustainable market opportunity
- Apply different tools of customer needs assessment (data collection, interviews, competitive analysis)
- Develop an effective business case
- Create value for their enterprise
Agenda
| 6:00 - 6:30 p.m. | Networking Reception |
| 6:30 - 7:30 p.m. | Understanding Customer Needs Assessment
Maria Shepherd, Principal Data Decision Group Maria has more than 20 years of leadership experience in medical device marketing in small start-ups and top-tier companies, including Philips Medical and Oridion Medical. |
| 7:30 - 8:30 p.m. | Building a Company Around Unmet Market Needs: Two Case Studies
Doug P. Adams, Chief Executive Officer and Founder SOLX, Inc. MedTech IGNITE Coach A serial entrepreneur, Doug has built and sold four medtech companies. Doug became CEO of SOLX on December 19, 2007, with the acquisition of SOLX from OccuLogix, a company he originally founded in 2000. |
Admission to this program is $25. Click here to register online. Questions? Please call Laura Allen at MassMEDIC (617 414-1341).